Ethical and Unethical SEO Techniques
There has been a lot of discussion in the SEO community/forums about
ethical and unethical SEO techniques (or whitehat and blackhat SEO). I
do not consider myself ethical nor an unethical SEO consultant and so
this SEO tutorial is neither ethical nor blackhat.
I research ALL aspects of search engine optimization using my own
domains (it would be unethical to use clients sites for SEO tests) and
have in the pursuit of SEO knowledge had more than my fair share of
domains penalized/banned (most by Google). Through this free tutorial we
will deal with both the recommended SEO techniques (no to low risk) and
the not so recommended SEO techniques (possibly unethical to some SEO
firms and high risk) detailing potential risks and rewards. It will be
up to you which search engine optimization techniques you employ to your
website (would suggest whitehat SEO techniques since a banned site
makes little revenue!).
On with the SEO Tutorial
Let’s start at the very beginning. You have a great idea for a business; you’ve researched the market and ideally have a business plan in place so you have a good idea what you need to do to make your business a success. Since you are reading this SEO tutorial it’s reasonable to assume your business needs a web site that you want to rank highly in the search engines (especially Google).One of the first things you have to do is choose a domain and a business name for your web site. Even if you have your business name and domain name etc… already I advise you don’t skip the first section since there are some very important concepts and SEO techniques that I’ll be introducing.
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