4 Method Writing Excellent Blog Posts

1. Be Useful
When I start writing a blog post, I always identify how useful the post will be to my readers.
Will it solve a problem? Will it make people think? Will it start a conversation? Will it entertain? Will it make readers feel like they’re not alone? Will it teach them something?
Unless a blog post is useful on some level I don’t think it’s worth publishing.
More on Useful Blogging: Usefuless: Principles of Successful Blogging #3.
2. Write Conversationally
This one partly comes down to my own style, so it may not be for everyone, but I find my most effective blog posts are written as if I’m sharing the topic with a friend.
As a result, my posts are fairly informal and written with a lot of ‘I’ and ‘You’ language.
For me, this is partly because I find it a lot easier and more natural to write in this tone of voice – but I also find it connects with readers in a pretty powerful way.
Read more on conversational blog writing at 23 Top Tips to Make Your Blog Posts More Conversational
3. Write Great Headlines
I think about my headline before, during and after writing and it often will change numerous times before I settle on the final version.
Headlines, or blog titles, are often the deciding factor on whether someone reads a post or not – so they have a lot of impact.
Read more about writing headlines at – How to Craft Post Titles that Draw Readers Into Your Blog (with 8 great tips) and Titles that Work on ProBlogger – And Why.
4. Build Anticipation and Momentum
Having somebody read one of my blog posts is something I value very highly – it is a real honour – however I have a higher goal.
I want them to read more posts – both immediately and in the future.
As a result, I’ve discovered that if you write blog posts that build momentum in some way you’re much more likely to keep readers hanging around.
One simple way to do build momentum is to link back to old posts you’ve already written, both during and at the end of a blog post. You can see an example of this a few paragraphs above when I gave you links to read more on writing great headlines.
Linking back to old blog posts drives readers into your archives which makes them more likely to engage and become loyal readers.