Neither blogging nor niche marketing is a new concept. However, only in recent years has the concept of a niche blog come into being.
Usually, niche blogs will contain advertisements of some sort (pay-per-click or products or both). In some cases, the purpose of the niche blog is to incite the reader into visiting another website which may then attempt to sell the reader a product or service.
Niche blogs are sometimes referred to as splogs, but this is a misnomer. Even though the desired end result for the niche blogger is to make money, the niche blog itself often contains valuable information. Most pay-per-click advertising is content-sensitive, so it is vital to the niche blogger to have useful content that is related to the chosen niche.
Features of niche blogging
The popularity of niche blogging among new marketers can be attributed to several factors, including cost, adaptability and generating traffic.Cost
The most significant reason for the popularity of niche blogging is the cost. Niche bloggers can quickly and easily create a blog for free. In this way, the marketer can determine the viability of the selected niche before making a large investment of time and money.Adaptability
Because people's interests often change over time, it is important for a successful marketer to stay up-to-date on current trends. By using free services, the niche blogger can quickly adapt to the changing market and create a new blog marketed to that niche.Adaptability also refers to the ability to update the information on the niche blog at will. A great feature of blogs is the ability to add new articles on a daily, or more frequent, basis
Also each post is akin to a stand alone webpage allowing the blogger to create articles independent of each other.
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