A fashion blog can cover many things such as specific items of clothing and accessories, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices and street fashion trends.They cover fashion at all levels from the biggest names to the smallest indie designers.
Many fashion blogs could also be categorised as shopping blogs, since
"most of the conversation is shopping advice, liberally laced with
consumer recommendations". This is very similar to the content of
fashion magazines. Some retailers in the fashion industry have even
started blogs of their own to promote their products.
Blogs that only occasionally mention fashion are not categorised as
fashion blogs, although they may be labeled by the blogger as such
Impact on the fashion industry
Fashion is a multi-billion-dollar industry that has considerable impact
on the way ordinary people dress and present themselves. But there is
more to fashion than the different articles of clothing, fashion is made
up of designers, buyers, retailers, editors, and columnists. While all
parties work together to create an image, all of these parties can
simultaneously be affected by outside forces, especially blogs. Fashion
is trend-driven and fashion blogs provide a new way to follow and
oversee these fast-paced trends, it is likely that the blogoshepere will
have a considerable long-term influence on the industry, as the number
of fashion based blogs continue to grow.
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