Perhaps "blogging" isn't such an elegant word. Widespread blogging is on the other hand one of the most engaging Internet developments of the past few years. As a standard it gives rise to many new and worthy voices and plays a new and crucial force in determining opinions, political realities, fads, and even our language.
I believe that a blog is simply a tool to use for someone who's got something to say. Let me be plain in saying that a blog is a poor choice for someone who needs a megaphone to yell out to cyberspace in order to bring out a meaningful reaction from Internet users. If you want awareness and want it now and expect blogging to bring it to you, then this will surely be a frustration. However, if you like to write and engage others on subjects of which you have some command or knowledge, then it's a wonderful application with which you can interact with people who share similar interests as you. The publicity is well founded.
Anyway, here's a list of blogging tips...
1.) Be topical.
Cohesiveness in message is not optional. Readers may or may not be attracted to your topic, but if your message is jumbled, few will bother remembering to revisit your blog because it basically would offer nothing to remember. This doesn't mean blogs can't jump from subject to subject. For example, a blog with a comical focus has all the freedom in the world for subject matter, but it would be silly for such a blog to turn the comedy on and off. In such an example, the aspect of comedy would be content's glue, the strength of the blog. The attractiveness of staying on point and on topic is that eventually, due to the nature of the Internet, you will find those interested exclusively in your topic.
2.) Energize your content
Create a plan and stick to it. Realizing that blogging requires time and effort, don't create impractical expectations and be unable to deliver. An occasional slip or holiday is generally understood but readers returning to find musty, out-dated content are going to find another blog with related content. New blogs and RSS feeds are popping up on a daily basis. If you have worked hard to develop viewers and a community you don't want to lose them due to lack of communication.
3.) Understandable Language Counts.
Set apart is the blog with a clear line of reason. Write without inside jokes, clique-y catchphrases or ambiguous logic. First time readers need to be close to your message. They are more likely to return to blogs that strike them positively. If the first read is puzzling there will not be a second read.
4.) Feed the Spiders.
Search engines take notice of active blogs and blog search engines are especially aware of activity. If nothing else, search engines are smarter today than they were yesterday and are only getting smarter. In constantly improving they are seeking to aggregate value; quality blogs are updated several times a week, if not daily, as opposed to once or twice a month. I don't mean to frighten you but a big spider is watching, so dance for them.
5.) RSS.
Think of RSS like a magic to blogging world, because that's the effect it's had. RSS feeds are a way to exponentially sound your voice to the interested. These feeds are a great means to increase the distribution and readership of your original content.
6.) Spell check.
Use the spell-check. It only takes a second and can save you from looking like a dummy.
Your weblog audiences will be very small at first. And, truthfully, that's the way it should be. Who are you to think that half the internet will follow you after three or four posts of your blog, anyway?
Amy Guy is the owner and author of several succesful niche blogging sites. Retire Blogging is a site dedicated to helping new and seasoned bloggers create and monetize their blogs. Visit http://www.retireblogging.com
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