Until recent advances in digital marketing, mobile app publishing has for the most of it been a 'spray-and-pray' type of process. The problem is that it's costly, and with the low price-point of the average mobile app ($1.49 Apple App Store) the investment into any marketing at all can be hard to justify.
Introducing mobile app analytics! This is the latest craze in marketing of today. Great marketing always comes back to knowing what your audience wants. And if an app developer can figure out what makes their users happy, then they have a greater chance of building profitable mobile apps. Let's look into how and why big app development companies are jumping aboard this analytics buzz.
Looking Inside Your App
Ask yourself, if you knew how your users were experiencing your app; if you knew where they were getting stuck, and where they were getting the most enjoyment out of your app; how would that help you when making changes and updates?
App analytics allows you to open up and look inside your app. It lets you monitor your users in real-time and find out what they like and what they don't like, so that you can make educated decisions about how to configure your app for future releases.
Know Your Users
Knowing who is downloading your app and using it the most can give you valuable insight into how to structure your marketing collateral and attract more of the people who love your app!
There are app analytical tools that collect data about your users like their geographical position, the time they use the app the most, what device they use and what advertising is working the best. The days where marketing was a case of hit-and-miss are well and truly over. Today's marketing is targeted. It's a process of constant and never ending improvement using the 'Test - Measure - Tweak' philosophy.
Get to know your users better and begin tailoring your marketing so that your expenditure is going to give you the highest possible return on your investment.
Predicting Trends In The Marketplace
Being the last to find out about a trend is never fun. And in app development it can cost you a fortune. Fortunately there are specific app analytics programs available to let you monitor app marketplace trends. Watching your competitors and specific keywords that are working is priceless.
There are a number of cloud-based solutions for mobile app analytics that you can tap into and start using now. And the best thing is that some of them are even Free. Check out this list of the 10 Most Popular Mobile App Analytics Tools and good luck.
To learn more about app branding and marketing, grab our Free app development resources from our website at Buzinga App Development.
For Free App Development Resources with 360 degree focus on developing successful mobile app businesses, check out the Resources page on the Buzinga website site, innovators in app development.
Article Source: http://EzineArticles.com/7890586
While developing a mobile app, the developers must care for the marketer whose role is as big as them. Analytics will help to efficiently create a marketing strategy. Pre-marketing will be started before the app completion and post marketing can be a never ending process. Analytics will help during the complete lifecycle of the mobile app marketing. Marcus Miller// Manager, www.enterprisemonkey.com.au
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